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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. So these are the top 4 most common mistakes B2B Marketers make in Content Marketing.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Achinta offers his industrial clients marketing for engineers by an engineer.