Remove Business Blogging Remove Inbound Marketing Remove Lead Gen Remove Personalization
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How Content Accelerates Lead Generation

Brandpoint

Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. Content and inbound marketing can reduce the need for cold calling. Marketing automation’s role in lead gen.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

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How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice

Hubspot

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

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5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Blogging about those things will bring warmth, personality, and a sense of familiarity to your practice. Connect in Person. Connecting with your community through social media, blogging, or in person will naturally drive people to your website and onto your client list. Make connections face-to-face.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.