Remove Bundling Remove Differentiation Remove Loyalty Remove Price
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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

Pricing 52
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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. But there are ways to differentiate yourself from the rest, regardless of your size or niche.

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Upselling entails enticing customers to purchase a higher-priced or upgraded product version, amplifying its value proposition and delivering an enhanced experience. Both techniques serve as powerful tools to boost sales, maximize profitability, and cultivate customer loyalty. What is Upselling on Shopify?

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16 E-Commerce Trends in 2023

SmartBug Media

We’ve also seen machine learning used to optimize pricing and inventory management. According to the same research, almost 80 percent of retailers believe their sustainability efforts pay off in increased customer loyalty. E-commerce companies may need to adapt by offering more sustainable products and practices.

Trends 98
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How to Get Over the Sales Slump After the Holiday Season

Convert

How can you differentiate your brand from the rest? In fact, they might not even care if you’re offering a discount or selling it at full price. A $ off discount works better than a % off for products priced over $100. Remind them of their accumulated loyalty points and what they can do with them.

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

For example, you might identify that certain clothing lines have a very slim margin, but there’s little room to optimize costs or increase prices. Here’s a real-life example of test results going against best practices: When Petco executives investigated new pricing for a product sold by weight, the results were unequivocal.

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Why we care about adtech: The complete guide

Martech

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB). Pricing : The pricing mechanism is different. Intentionally misrepresented ads.