Forget Rewards: Why B2B Loyalty Marketing is Different
Biznology
NOVEMBER 1, 2021
So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. It’s usually not price.
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