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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. It’s usually not price.

Loyalty 104
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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

Pricing 52
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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand. Emotional resonance helps create lasting brand loyalty and engagement. Let’s delve into the attributes of a great positioning framework and message map.

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator. The winners in that world were companies who could use marketing to differentiate what in fact were commodity products. But loyalty is really won or lost when there’s a problem or special request.

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Do Shipping Discounts Increase Sales in 2024? Challenges & Its Solutions!

Huptech Web

Users need value worth the price! Customers might not mind the original price, but extra costs like shipping, returns, taxes, and packing fees can change their decisions—even if it’s just some extra bucks. Differentiates Brand Image In a crowded market, offering shipping discounts can help a brand stand out.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. The ability to adapt , differentiate , and stay ahead of the competition is often rooted in the feedback and suggestions of the customers.