Remove marketing-lead
article thumbnail

BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

BtoB 120
article thumbnail

BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

BtoB 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

I can see all the old-school marketers using this article as their “proof” that social is a waste of time. If you do this, you will end up with an integrated marketing plan that allows you to engage with your buyers sooner, to build deeper relationships that lead to more low-cost happy customers. Photo Source.

article thumbnail

Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Email Marketers Focus on Targeting Content. Marketing + technology = competitive advantage.

article thumbnail

Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Can Fewer Leads Mean More Sales? Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Via BtoB Magazine. Via Heinz Marketing.

B2B Sales 120
article thumbnail

Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.

article thumbnail

REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. Marketers just need fishing hooks to find it and fish it out of the river.