article thumbnail

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Most Used Channels.

article thumbnail

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. One final survey reinforces this point.

article thumbnail

The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100
article thumbnail

B2B Lead Generation Blog: Best Practices in Demand Generation

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

article thumbnail

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

article thumbnail

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. I have my doubts about comparing software this way* but users certainly know whether or not they''re happy. marketing automation effectiveness software satisfaction g2crowd demand generation'