BtoB Buying Cycle Paper Studies 
KoMarketing Associates
MARCH 7, 2013
BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”
ViewPoint
OCTOBER 2, 2012
Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Tony Jaros, Sirius Decisions, talked about “Establishing Presence at the Earliest Stages of Buying”. Buying cycles are changing.
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Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).
Industrial Marketing Today
OCTOBER 2, 2010
Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
The ROI Guy
JUNE 22, 2010
One of the best ways we have found to connect with customers one-on-one is through interactive white papers. The results – interactive white papers are more than 65% more effective than their static counterpart at attracting qualified leads and speeding up the sales process.
Industrial Marketing Today
MAY 14, 2010
What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. This white paper aims to change that perception of them.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.
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