Webbiquity
JANUARY 12, 2010
From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.).
Content Standard
DECEMBER 11, 2015
Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Standard
DECEMBER 11, 2015
Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table.
WebMarketCentral
NOVEMBER 9, 2009
While a large share of those positions have been shed in broadcast and newspapers , trade publications haven't been immune. Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues.
Adobe Experience Cloud Blog
APRIL 9, 2009
They help capturing more leads on the website with effective landing pages or microsites. It's about creating thought leadership with webinars and online TV-broadcasts. You can import leads from trade shows or any other source. Then the demand generation system helps to turn as many leads as possible into sales-ready leads.
B2B Marketing Exchange
NOVEMBER 15, 2023
Sales Enablement Content Marketron Marketron’s website, Aspire, provides content aimed at inspiring and empowering broadcast and media sellers, covering topics like sales ideas, ad categories, creative strategies and industry trends.
The Point
NOVEMBER 8, 2010
The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. We’ll be heavily leveraging the client’s marketing automation platform to broadcast the emails and track response. Nonetheless, it is, for the most part, a cold list. and so on.
Expert insights. Personalized for you.
100 
Let's personalize your content