Circle Studio

NOVEMBER 23, 2021

Look for their production quality to increase in 2022, bringing a broadcast quality to the format by taking a cue from TV production and applying it to the virtual environment. Buyer intent data. Marketing is typically tasked with conducting client research in the form of one-on-one interviews, town halls, focus groups and surveys.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Vidyard

MARCH 15, 2017

These resources create pressure to broadcast the right messaging in their video marketing campaigns. The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. When you create a survey, you want to be intentional about the number of questions you ask. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. When you create a survey, you want to be intentional about the number of questions you ask. Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Tony Zambito

JANUARY 29, 2017

Relying on a status quo of traditional means such as focus groups, win/loss oriented interviews, surveys, and buyer interviews that are grounded in conventional yet outdated sales and product marketing concepts. Enabling broadcast and digital media to reshape their news towards a connected experience.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

ClearVoice

MARCH 19, 2021

Although still tricky to know whether increased brand awareness has led to increased conversions or even intent to purchase. But the other way of contextualizing this statement is, Lamborghini’s product is so expensive that, if the automaker were to buy primetime broadcast, they’d be paying to reach a huge audience, 99.9

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. The whole thing was then broadcast live via webcam on the agency's website for anyone who was curious enough to watch.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28