Martech Advisor

JANUARY 27, 2020

Marketers must understand the intent behind relevant keywords and deliver content that helps solve audience problems. Google and other search engines understand the user intent behind search queries, so if your content doesn’t align with the keywords scattered throughout it, then you won’t rank for those terms and phrases.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Marketing Insider Group

AUGUST 30, 2021

Most people don’t listen with the intent to understand – they listen with the intent to reply. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Read more about customer empathy and how to solve buying problems. Brian Carroll, CEO markempa.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Brightedge

OCTOBER 6, 2020

This dynamic is quickly creating new market realities and navigating them requires businesses to put a greater focus in their agility. They need to know what the customers care about, how their environment is impacting their intentions and where opportunities are to meet their needs and create meaningful interactions.

Organization 116

Organization Tools Business Correlation 116

Stevens & Tate

JANUARY 9, 2020

When you first contact a customer, do so with the intention of scheduling an interview in the future and not performing one on the spot as they are more unlikely to do this. Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. Observe Your Customers.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Kevin Indig

APRIL 1, 2023

Note that some types of content address queries with higher conversion intent than others. Ryan Purtill, Chief Growth Officer at Wikihow, made a good point when he told me “ it’s dangerous to view content quality as monolithic ” Quality metrics need to consider degrees of conversion intent.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Marketing Insider Group

AUGUST 30, 2021

Most people don’t listen with the intent to understand – they listen with the intent to reply. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Read more about customer empathy and how to solve buying problems. Brian Carroll, CEO markempa.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Adobe Experience Cloud Blog

JUNE 1, 2018

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. From there, you can view the entire buyer’s journey, through their own eyes, at the most granular level and uncover intent behind the purchase.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Brightedge

MARCH 8, 2021

Following market trends on a regular basis will help your business to understand customer search behaviors and customer search intent in order to maintain or pivot strategies for maximum sales opportunities. Creating Market Insights.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. The concept really is nothing new. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research.

Research 92

Research B2B Marketing Tips B2B 92

DotDigital

MAY 13, 2021

Discover critical first purchase intent. Maximize these clear signs of intent by acting quickly to close the sale. You can use this clear intent to purchase to highlight unique aspects of your customer experience, such as your loyalty program. This is the perfect segment to target with requests to complete focus group surveys.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

ClickZ

MAY 4, 2020

By recording and retaining customer service data, the tech can even assess and analyze a client’s emotions and intentions. Companies used to rely on focus groups and post-call surveys to assess the effectiveness of their customer service. This helps customer service agents lower their customer complaint rates significantly.

Process 142

Process Work Management Marketing Management Marketing AI 142

Content Standard

JULY 24, 2018

To evoke Stephen Covey’s immortal words: “Most people do not listen with the intent to understand; they listen with the intent to reply.” Likewise, they’ll be able to tell you about user intent in search , which will help you ideate for top of funnel content. Focus Groups.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. There’s a good chance your competitors are already using this data to their advantage. Why is social media intelligence different? All of that data is extremely valuable. See your data differently. Want to know more?

Social Media 112

Social Media Social Marketing Media Paid Search Agency 112

Binary Demand

JUNE 12, 2023

Strategically employ exit-intent, timed, or scroll-triggered pop-ups to encourage subscriptions before they leave. Offer Lead Magnets: Offer valuable lead magnets like e-books, checklists, templates, or industry reports in exchange for email addresses. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Strategically employ exit-intent, timed, or scroll-triggered pop-ups to encourage subscriptions before they leave. Offer Lead Magnets: Offer valuable lead magnets like e-books, checklists, templates, or industry reports in exchange for email addresses. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

NOVEMBER 30, 2018

Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona. With the vast number of content marketing approaches available, you may be wondering which content marketing strategy is right for the size and focus of your business.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Contently

JANUARY 4, 2017

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. Yet, it was the native ad consumers were most interested in, and the one that had the biggest positive impact on purchase intent.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

ConvertKit

APRIL 17, 2019

When you create a survey, you want to be intentional about the number of questions you ask. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

When you create a survey, you want to be intentional about the number of questions you ask. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

markempa

SEPTEMBER 27, 2016

Most people don’t listen with the intent to understand – they listen with the intent to reply. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. First, we need to get out of the building. It’s shocking how little of this happens.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

Walker Sands

MARCH 21, 2023

Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. Additionally, measure changes in audience awareness and intent in relation to your brand and its products and services.

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

Tony Zambito

OCTOBER 26, 2015

Buyer Research Intent Requires Change. The intent of buyer research, as related to buyer persona development, should be to address understanding the goals of buyers and whether the organizations is relevant to these goals. A case in point is the term “buyer’s journey.”

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Content Standard

MAY 12, 2021

Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. Customer communities, product development market research, purchase intent testing, and more are becoming major investment centers. Co-creating Products with Consumers Consumers are being tapped earlier in the marketing process.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Making the data accessible requires more than just intentional design. They provide insights that can inform an entire business strategy.

Analysis 101

Analysis Custom Publishing Advertising Benchmark Keywords 101

Markempa

AUGUST 12, 2021

Most people don’t listen with the intent to understand – they listen with the intent to reply. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Read more about customer empathy and how to solve buying problems. Brian Carroll, CEO markempa.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Listen You can formally, or informally, listen to your prospective target audiences.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

Eric Mower + Associates

JUNE 18, 2019

Stakeholders often have very valid concerns about the scope of a project and the intentions of the project sponsor. These individuals are the best focus group you could ever hope for. It can pit environmentalists against business interests and neighboring towns against one another. Doing so is important for a few reasons.

Outreach 44

Outreach Validation Focus Group Impressions 44

Sprout Social

MARCH 7, 2022

Even the most intentional question list can return biased results if it’s not informed by accurate insights. Think of it as a real-time focus group that provides honest, unfiltered feedback. Your survey design could lead to biased responses : You don’t know what you don’t know. Brand Health Social Listening Topics.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Hubspot

MARCH 17, 2021

In brief, your target audience is a group of consumers with similar characteristics and purchasing intent, and stand to gain the most value from your products. Your marketing message’s overall intent is to attract your target audience, but it’s also to set you apart from your competitors. Showcase your brand's originality.

Marketing Management 67

Marketing Management Lead Ranking Marketing & Strategy Paid Search Agency 67

Hubspot

JUNE 14, 2018

Your boss has good intentions, but his intentions don’t match your consumer’s reality. If you don’t feel comfortable with surveys, you could facilitate a focus group. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones.

Design 94

Design Examples Product Customer Surveys 94

Hubspot

APRIL 7, 2023

You can gather information through surveys, focus groups, and interviews. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell. Get Started With Selling Digital Products As outlined above, selling digital products offers unique advantages.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Outreach

APRIL 6, 2021

It's an intentional, consistent approach by a company that provides value at every customer interaction, thus increasing loyalty. In addition to quantitative data, gather qualitative feedback from social comments, forums, feedback, and focus groups. What is Customer Engagement? Tweak Your Strategy. Don't be afraid to pivot.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” The Ringer: Are Chat-Fiction Apps the New YA Novels?

Storytelling 65

Storytelling Advertising Agencies Youtube Mobile Advertising 65