Remove Branding Remove Copywriting Remove Marketing Plans Remove Viral Marketing
article thumbnail

How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! With that said, let’s explore the core elements of a strong marketing plan — step by step.

Planning 100
article thumbnail

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

This is another primer for anyone looking to get started with content marketing. The course explains the content marketing ecosystem and how your personal brand impacts the company’s content strategy. The first module in the series delves into the foundations of content marketing. Modern Copywriting - Udemy.

Course 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Does Martech Fit in the Creative Agency Triumvirate?

ClearVoice

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. In the last several years, this two-way relationship has expanded into a “triumvirate,” which now includes a marketing technologist.

article thumbnail

Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Reliable: A content marketing plan aims to build trust and loyalty over time. Strengths and weaknesses Content marketing has some definite advantages and its share of challenges. Content marketing’s strengths include: Brand loyalty: A strong content marketing campaign encourages customers to stick around.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

article thumbnail

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100
article thumbnail

What You Need to Know About Artificial Intelligence in Content Marketing

ClearVoice

Beyond the fun or silly parts of AI creative writing efforts, there is a real need for using automated services to support your content marketing plan. It’s also likely to be a useful content marketing tool. to help improve its marketing messages and email pitches. Content marketing is all about the creator.