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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock.

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Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

Telemarketing scripts. James is a regular guest blogger with ViewPoint. Standardize the qualification questions. Use the same basic qualification questions in everything: All promotions. Landing pages. Business reply devices. Contact us forms. CRM and marketing automation systems. Some questions will differ by product.

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B2B Content Distribution: If You Build It … They May Not Come

The Mx Group

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. Guest blogging: Pitch your content topic to relevant industry blogs and write content as a guest blogger. And with good reason!

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Taking away a salesperson’s excuses!

ViewPoint

You can generate leads in a specific geographic area the majority of the time. In most instances, you can have someone call the unqualified to get them qualified; usually a telemarketing service. You can ask qualification questions and get answers about 65% of the time, and call the rest. Get an email address.

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How many inquires does it take to make quota?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. If you contract with a telemarketing services company, follow-up is assured. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!