Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Case studies give us examples to learn from and situations to study. Continue reading [.]

Case Studies 40

Case Studies Case Study Social Media Studies 40

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. PR and media tools. For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. For example, you can track individual contributions to any given task as well as team-wide time spent on tasks. Video conferencing tools.

Budget Programs 91

Budget Programs Enterprise Management Tools Work Management 91

Online Marketing Institute

JULY 9, 2009

We also see a more consistent flow of comments, as well as other examples of readers reaching out to engage. Like traditional PR activities (i.e. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are are incorporated into the program. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

JULY 30, 2007

Vodafone, for example, ran a "quite successful" viral game campaign promoting its mobile office solutions. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Themed variations of common game types (e.g.,

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Buzz Marketing for Technology

JUNE 27, 2008

How to blog from Gmail (Gmail + Wordpress/TypePad/Blogger + IMified). This works if you blog on Blogger, Wordpress, Moveable Type or TypePad. Blogger Steve Rubel details how he uses Gmail as his center of operation for almost all of his work. For example, the Wall Street Journal problem (as Trevor noted). Read More].

Paid Content 100

Paid Content Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. You can find numerous examples of this on the net, like the What is Fair Use? Lesson #6 Master Wikis. Welcome to Social Media U.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Annotate your data by connecting Reader to Gmail or Blogger. For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. Tagging is an incredibly powerful tool for becoming a knowledge management ninja - especially in PR. Lifehacker covers all of this here.

Work Management 100

Work Management Marketing Management Google RSS 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? People are now curating lists of the most influential bloggers by Klout score. com , wiki. com , wiki. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Below are some recent examples that have been written about. Blogger Relations. Here are the top items based on social signals. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.) So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex?

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100