Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. All in the spirit of sharing good news, companies have a huge opportunity to ride the high wave of CSR through social media, spread the word, amplify their cause(s) and galvanize powerful network of friends.

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Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Enterprise 1.0

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Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. . The fee for up to 75,000 sent emails per month is just $99.97.

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Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 17, 2010

For us, it has helped expand our consulting business, which is a real measure. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? Your Twitter goals may vary.

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Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. And it’s free.

Social Media 116

Social Media Media Paid Search Agency PR 116

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. What made you want to start your first blog? Werent you worried about a shortage of readers and topics to write about?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. As part of the Parish’s edification, we hired an Organizational Consultant. Monica and St.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 1, 2010

The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Talk about an ad that’s chock full of truth and authenticity. A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. Yep, that’ll get fans in the seats.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False.

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Social Media Media Webinar Metrics Paid Search Agency 152

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Need to upgrade quality of locally grown corn. All these pine trees are starting to look the same. Everything else we own is somewhere behind us in a big truck.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Sessions start October 5. Go to [link] to save 50% for a limited time. Then this is the blog post for you.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 13, 2010

“ It’s the guide from Dale Carnegie , written nearly 75 years ago. While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. If it is, we’ll include it in Viral Heat. If it’s not, then we don’t. I asked the CEOs about how this is working in practice.

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Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Instead of a series of self-contained initiatives, build yourself a content ladder.

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Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 22, 2010

I can’t convince companies that this makes sense, because even though I’m a pretty hype-free character (by consultant standards), I’m not viewed as objective by your CEO. Would a company launch a major television campaign if the CEO had never watched TV? This makes no sense. Lastly, the people factor is huge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 2, 2012

Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Listen Now. Click the play button to listen here: Download the audio file: [link]. Eric : Hello, Jay. Eric : Yeah.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

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Social Media Media Webinar Metrics Marketing & Strategy 143

WebMarketCentral

JUNE 28, 2006

I've used this blog to introduce you to some of those people, such as Albert Maruggi , PR guru and head of marketing agency Provident Partners , who writes one of the best podcasting blogs on the planet. There are also a number of other great bloggers I've had the opportunity to interact with and learn from. It's quite and honor.

einsof 20

einsof Rules Advertising Agencies RSS 20

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo !

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Paid Content Facebook Paid Search Agency Advertising Agencies 138