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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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5 stats for social media marketers in the software industry

Sprout Social

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it. Not convinced?

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. An interactive and personalized event app can boost engagement for all activities. With so much on the line, you need to get it right the first time.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S. Eat 10 sandwiches, get the 11th free.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going It stands to reason.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.