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10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 4) Online Networking.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging. Pay-per-Click (PPC). It's not entirely surprising that banner ads and PPC are the least effective techniques.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

He decided to work further on his LEED blog and soon monetized his website. On his blog, he not only talks about affiliate marketing but multiple business services. He has had his own blog about affiliate marketing for 8 years now. You can start on your own with blog posts, product reviews, newsletters, etc. Zac Johnson.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

news, blog posts, research) with other members who may find the information useful. Content updates range from personal blog posts to internationally known sources. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. A clearly stated and measurable objective is important to being able to properly analyze the results on a frequent basis and revise your paid search campaign as needed. Download the Next-Level Marketing eBook!

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. To be included as the base information for your practical guide to generating real results is an honor.