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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The selection of keywords is subjective & doesn’t reflect on the intent of the niche-specific personas. Wrapping Things Up.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

Targeting the audiences based on their first & third-party intent data as well as at times targeting only the key-decision makers pertaining to specific accounts sets the pace to scale up Facebook ad ideas for B2B SaaS businesses. B2B SaaS companies often have multi-channel. attribution philosophy.

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How B2B Marketers can stay close to their Customers

Valasys

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Marketers can invite the influencers to write guest blogs on their websites, talk about niche-specific products or services at disposal, on their web platforms, design e-books & slide shares & even to host podcasts relevant to their industries.