Salesforce Marketing Cloud

NOVEMBER 17, 2021

Use an email marketing automation tool to ensure you avoid the batch-and-blast approach and stay out of the spam folder. . Build emails with sections for dynamic content , such as recently viewed products, coupons, loyalty points, and more, so each email is tailored to shopper preferences and behaviors. Use AI to get personal.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Hubspot

JANUARY 4, 2021

Oftentimes, it's just quicker batching and blasting. Richard Jones , CMO of Cheetah Digital , predicts: "The next generation of personalization is not about cookies or third-party data, it's not about merchandising, and it's not about guesswork. Marketers will continue to incorporate real, true personalization.

Trends 101

Trends Marketing AI Work Management Planning 101

ERDM

JANUARY 22, 2019

The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle. We believe personalisation done right drives customer loyalty. The key to this is to remember that loyalty is earned, not assumed.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle. We believe personalisation done right drives customer loyalty. The key to this is to remember that loyalty is earned, not assumed.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Content Standard

MARCH 17, 2016

With a portfolio of books, T-shirts, and other merchandise, you might expect his newsletter to be focused on updates surrounding his latest book or promotions on swag. Exhaustive Education: the BSG Team Ventures Blast. The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace.

Newsletter 40

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 40

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. Musicians and artists can sell tickets, host music, and launch merchandise. Consumers want marketers to stick to just one channel too.

Rules 134

Rules Facebook Multi-Channel Merchandising 134

ERDM

SEPTEMBER 11, 2017

In our own ERDM learnings from more than 16,000 hours of VoC research interviews, consumers were emphatic that short-term sales-focused tactics were irritating, brand damaging, and undermined loyalty. Irrelevant content hurts your brand, so stop sending spray-and-pray blasts! This quote from our VoC research is a blunt reminder.

ROI 40

ROI Blast Campaigns Merchandising Customer Satisfaction 40