Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. They should be driving revenue, of course, but use them primarily as mechanisms to sustain a dialog with consumers. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. They should be driving revenue, of course, but use them primarily as mechanisms to sustain a dialog with consumers. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Hubspot

JUNE 5, 2013

Google warned us in a blog post a few months ago that “Google News is not a marketing service,” and if you’re caught trying to sneak sponsored links and content in with the legitimate news, it “may result in the removal of articles, or even the entire publication, from Google News." And of course he’s made another wacky video.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). So you are probably wondering….

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

EveryoneSocial

JANUARY 30, 2018

Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” The reason is simple: traditional channels such as email and phone are becoming less and less effective, a trend that is not going to reverse course. Let’s jump in. Salespeople are going to spend less time inside their company’s CRM.

Work Management 67

Work Management Marketing Management Mobile Advertising Vendors 67

Lead Liaison

MARCH 7, 2018

We actually have three-day training courses on marketing automation and software platforms like this. According to Forrester Research, they generate 50% more sales ready lead at a lower cost. These are things like white papers, blog posts, videos, everything that I’m talking about there. Again, all your system of record.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Some brands have a blog, Google+, things like that. He goes on blogs. Eric : I’m on the Bubba Gump Facebook page now, and the picture with Forrest and Lieutenant Dan that says, “Shrimping ain’t easy,” made me giggle.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

SnapApp

JANUARY 11, 2018

To quote the blog post that started the conversation around engagement marketing: . . There are countless books, courses, and blog articles written about it. Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . Source ). . . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Hinge Marketing

APRIL 17, 2019

Of course, you need to keep up with what you know about each lead, and what you know will likely change over time. billion in 2017 according to a 2018 Forrester report, “ Marketing Automation Technology Forecast, 2017 to 2023 (Global) ”. The key, of course, to getting the right message to the right audience is segmentation.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100