Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. Talking a little bit about the impact of improv on sales and marketing.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Vidyard

MARCH 21, 2013

Communitech’s Techtoberfest event brings tons of startups, investors and great people into the community to celebrate. At this event, Devon and I had an excellent opportunity to chat with Derek Smyth, John Ruffolo and Sid Paquette of Omers Capital about the company, our recent growth and awesome team.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. What about custom events? Systems/Mediums : Where am I seeing the best conversion rates and ROI? How might you layer in buyer intent to identify new accounts and demand centers and integrate them into your ABM process? Direct mail?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

OutboundView

SEPTEMBER 20, 2018

Use this guide as a starting point for identifying exactly where you should be making sales and marketing “bets” that give you the best opportunity to find new business. Use this guide to shape a 12-18 month strategy that gives your business the best opportunity to find new sales opportunities and grow revenue. Customer Research .

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? The Contributors. Erik Bower , Co-founder, Marketbright.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. But this future isn’t very far away.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And so we were the champions of that first MQ, because that was our best shot for an upper right placement. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Martech

FEBRUARY 25, 2022

Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Click here to download! Acquia Campaign Studio.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Metadata

FEBRUARY 16, 2021

And we’ve obviously been able to get and keep the attention of the senior sales leaders there, to very repeatable analysts like constellation research, just today, the day that we’re recording this, they recognized us on their list of best enterprise software whatever company of the year. Udi Ledergor: And it was our first event.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52