Remove behavior
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What is Marketing Automation in 2023?

ClickDimensions

As customer behaviors and needs change so should technology, which is why ClickDimensions has a team of experts consistently improving and updating our solutions and products to match growing trends. For example, clicking a link in an email could be 5 points, whereas downloading an eBook could be 20 and so on.

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The Beginner's Guide to Customer Targeting

Hubspot

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. Snagging the interest of a customer in the midst of the customer journey comes with a deep understanding of audience behavior. Buyer behavior.

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival. Being an SMB has its challenges.

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Creating an Interactive Marketing Campaign from Start to Finish [Case Study]

SnapApp

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Executing the Idea: Doing Research. .

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

With this tool, you can track multiple domains under one account and uncover insights about your site's performance using four different intelligence tools: Heat map: Uncover where people are clicking on your site to determine what elements are converting and which aren't. 10 Usability Testing & Research Tools. 1) CrazyEgg. 3) Mouseflow.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

It’s positioning your site as more of an authority in the eyes of the search engines, and it’s making your site more resourceful. Users like a website to be resourceful, and the search engines like whatever is good for the user. Links Let’s be real.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. If so, this update is for you.