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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Understanding your competitors’ strategies can help you identify opportunities for differentiation. If your product is priced too high compared to competitors or if customers perceive it as overpriced, it may impact sales and profitability. Could our pricing strategy be a barrier to sales?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Compared to higher revenue B2B companies (37%), lower revenue companies (57%) are more likely to view the marketing team as an extension of the sales organization, and not as a strategic asset to the company. Think multi-channel.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration. And then happily market it as a competitive differentiator.

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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Only 35% of respondents say their company has less than 5% of support interactions taking place over social, compared with 57% in 2011 ( source ). Successful Customer Engagement.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . A time-tested way to improve the efficient execution of your email marketing strategy is to set up fully automated workflows. Make Your Teams More Efficient.

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Savvy Executives Have These 5 Skills — Here’s How To Develop Them

Salesforce Marketing Cloud

In 2020, Summit Leadership Partners found that 80% to 90% of high performers in the C-suite were differentiated by high emotional intelligence. A report from BCG found that diverse management teams deliver 19% higher revenues from innovation (defined as new products within three years) compared to their less-diverse counterparts.

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Financial Services Marketing Trends & How to Prepare for Them

The Lead Agency

The financial services sector is incredibly competitive, so when it comes to differentiating your business and attracting valuable prospects, marketing is crucial. “ As your competitors evolve and adjust their processes to improve efficiencies and satisfy the ever-changing needs of consumers, you’ll remain relatively stagnate.

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