Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
Is it a static banner ad? For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges. Money keeps pouring into it, but a 2016 eMarketer report showed that more than 70 percent of brand marketers are still concerned about viewability, click fraud, and bot traffic.
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