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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

There was just one problem: they didn’t have the bandwidth to create new content consistently. Most Innovative: DivvyHQ By combining thought leadership with a quirky, conversational voice, DivvyHQ, a B2B SaaS company, found an innovative way to cater to the needs of their audience. That’s where Marketing Insider Group comes in.

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TrustRadius: The Reach of Research Campaigns

Content4Demand

I thought, “This is our opportunity to really insert this thought leadership into the market and then have everything we do really ladder into it and use the data to solidify what we’re trying to say and really build credibility with the B2B marketers,” which is who we sell to. Also, bandwidth.

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How to Create a Communication Strategy [+ Free Templates]

Hubspot

You'll also want to make sure that appropriate leadership team members are aware and as involved as they need to be. This way, if you end up wanting to make any major company changes like purchasing a new tool or restructuring teams, leadership will already be aware of what's happening. Understand your audience.

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How thought leadership unlocks PR magic to energize content marketing

nDash

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Rather than a type of content marketing, thought leadership reflects an approach to building reputation.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. In terms of the content itself, I think people don’t have an appropriate understanding of the term thought leadership. What kinds of PR pitches do you like receiving?

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Technically Speaking: Tackling B2B Technology Marketing

Content Standard

This might sound like a PR nightmare to some, but it ultimately gave the company a chance to see what types of issues their users were focused on or concerned about, creating a level of transparency both for users and for the company itself. In the end, it felt less like PR was pushing a bunch of press releases from inside a bubble.