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5 Tips for a Successful PR Agency RFP Process

Walker Sands

Choosing a new PR agency is hard. A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Will an agency understand your business or a technology?

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The salesmanship of influencer marketing

Biznology

We’ve been friends since Freshman year at GWU and he’s been selling ever since, from executive laptops sitting atop Grecian columns to hosting, bandwidth, networking, and telecom services to language-learning platforms. If you’re doing it right, there’s no difference between being a top salesman and a top PR man.

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Media Insights: Interview With Kyle Alspach, Senior Editor at CRN Focused On Cybersecurity

Walker Sands

It’s more of a bandwidth thing than anything else,” he said. Thank you, Kyle, for sharing your reporter perspective with us, as well as some helpful tips for cybersecurity PR professionals. When it comes to threat reports or research into cybercriminal behaviors, Kyle gets so many pitches that he doesn’t have time to read every report.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours. It can suggest titles for articles and subject lines for newsletters if that’s not your strength. AI provides a lot of ingredients, but it is not a meal.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

There was just one problem: they didn’t have the bandwidth to create new content consistently. After learning about the power of best content marketing practices, they committed to a strategy that prioritized informative, persuasive content. That’s where Marketing Insider Group comes in.

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Influencer marketing has become a key component of PR and web presence optimization. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics.

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TrustRadius: The Reach of Research Campaigns

Content4Demand

I’ve been talking a lot about the demand-gen side of the house, but we use this in our PR. It just expanded our entire marketing strategy and really fed it from PR all the way to bottom-funnel demand-gen content. Also, bandwidth. There was a bandwidth issue there. We are pitching this to media. Now everyone knows.