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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

For those customers seeing a dramatic spike in web traffic, like our healthcare customers, we immediately increased support and bandwidth at no charge – to help them aide their customers during this time. We are taking time to lead with empathy towards what our customers are going through in both their work and personal lives.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Related Articles.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

If you do not have the bandwidth to scale, you could really turn the consumer off. Sundeep Kapur - NCR, has been assisting organizations with their converged channel marketing strategies since 1990. Rx: Test your campaigns internally and then test them in a control group. Only then should you release them to the entire list.

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Emerging trends in IoT are changing online marketing

ClickZ

The pandemic has created new behavioral trends that have had direct impacts on marketing: outdoor and display advertizements – cornerstones for the commuter market – have taken huge hits, as have free newspapers. Key to the new direction marketing is headed and the potential with IoT is data.

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When & Where Should B2B Companies Outsource Marketing?

The Point

It really depends on the scale of your marketing objectives and your budget. However, I do believe that outsourcing even some of your programs to the right partner gives you flexible bandwidth, collective expertise, and a pool of knowledge that you’ll probably never be able to hire for.