Walker Sands
AUGUST 1, 2022
Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. What kinds of PR pitches do you like receiving?
ClickZ
APRIL 22, 2020
30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Q) What have been your two biggest challenges at Sitecore so far, and how did you deal with them?
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ClearVoice
MARCH 26, 2020
At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.
Ambal's Amusings
AUGUST 27, 2010
In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketing Edge podcast.
Online Marketing Institute
JULY 31, 2009
Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either. Direct marketing lists? Spending time in the field is a great idea but generally impractical to execute.
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