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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet?

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Why Is ABX the Next Big Thing in Marketing? Experts Weigh In

Engagio

Marketing will never be the same. ABX represents the next evolution of account-based marketing , and — we believe — a realization of this model’s true potential. In simple terms, it involves reframing ABM and B2B go-to-market strategy through a distinct customer-experience lens. Follow Gerry on LinkedIn and Twitter !

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Bombora and LiveRamp Create Digital Advertising Solution: Marketers Rejoice!

Martech Advisor

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Let’s understand the working of the solution and how it will help marketers target SMBs.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

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The Beginner's Guide to Customer Targeting

Hubspot

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ).

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How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

This marketing nugget is a standby brand description that has been approved by all people up the chain, and can be plugged into press releases, investor pitches, partnership proposals and many other purposes. This approach is certainly a temptation, since jargon is such a crutch in marketing communication, especially in B2B communications.

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