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The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Why Use Sales Tools?

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Influencer marketing? Paid social?

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

Adding to this already impressive American presence the fact that two-thirds of their business is outside the US, then you really begin to get an idea of the scale of 3M and its global impact. How do you balance product sales, brand awareness, and local content activation? Why content starts with communications.

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When and How Does Snapchat Work for Business

Convince & Convert

With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel. How might Snapchat fit into the B2B IT and tech vendor space, you ask? Why good social sales content means the majority of it is top-of-the-funnel. ” —@CarlosGil83.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns? What about you?