article thumbnail

B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. So clarity about marketing metrics matters.

article thumbnail

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

article thumbnail

The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

article thumbnail

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

article thumbnail

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. For example, what if you could automate the lead qualification process to automatically determine if the individual was qualified to receive a direct mailer?

article thumbnail

Do You Need Sales Lead Generation Services?

Televerde

Sales lead generation services are methods that businesses use to identify, connect, and engage with potential customers. These services typically involve a combination of traditional and online marketing tactics. Contact our team today to see how we can help you improve your B2B sales lead generation.