Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. Are those connections — perhaps reflected thought a Board of Advisors — respected, credible and trustworthy?

RFP 165

RFP Thought Leadership Opinions Validation 165

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. This structured data is available to other marketing systems.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

B2B Marketing Directions

AUGUST 6, 2017

There's no safe middle ground with it comes to thought leadership. Great thought leadership makes a positive impact on buyers at every stage of the buying process. Poor thought leadership, on the other hand, will result in lost business opportunities. It's a classic double-edged sword.

Thought Leadership 40

Thought Leadership B2B Thought Leadership RFP Demand Generation 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. This structured data is available to other marketing systems.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Shift in Sales and Marketing Roles.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Adobe Experience Cloud Blog

OCTOBER 21, 2016

McKinsey research shows that B2B buyers typically use six different channels throughout their decision-making journey, and almost 65% will come away from it frustrated by inconsistent experiences. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. The result?

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

thePoint

SEPTEMBER 10, 2019

When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. After all, generating “demand” is about generating “responses” so that you can identify and engage with potential prospects that are responding.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

LEADership

JANUARY 3, 2014

My last post about the B2B buying process was so popular that I decided to share another Infographic on the same topic. In this interesting infographic by ThomsonData, B2B marketers can further understand their customer’s feelings from the beginning to the end of the sales process. FYI: B2B content marketing tips.

Buy 40

Buy Process B2B Thought Leadership RFP 40

Hinge Marketing

APRIL 6, 2017

If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. Generate leads?

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. We generate leads from 20% of the qualified prospects we nurture in any given 12-month period, but only 6.5% sign-up forms.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Albacross

JULY 17, 2018

B2B marketing platforms are all the rage these days. Lead generation ? The average B2B marketing platform can do all that, and more. In this article, we discuss the numerous benefits of B2B marketing platforms, as well as how to choose the best B2B marketing platform for your company. Lead scoring? Lead nurturing?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Hinge Marketing

AUGUST 12, 2015

To put this in perspective, a study by WordStream discovered the median conversion rate for B2B sites was 2.35%. SEE ALSO: 5 Lead Generating B2B Website Trends. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following. Additional Resources.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 48

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Note that chunky content can often generate more attention and results than regular, ongoing blogging and in fact is actually less expensive than blogging on a fully loaded basis. Among the excellent content marketers listed above, there is a difference in strategy, tactics, and execution.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

B2B Marketing Zone Posts

JANUARY 4, 2011

Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Heinz Marketing

MARCH 6, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing “ and my guest is Rishi Dave , Expert Partner at Bain & Co. Rishi: It is.

Top of Funnel 100

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.

Top of Funnel 66

Top of Funnel Budget Programs Peer-to-peer B2B Sales 66

Heinz Marketing

JULY 29, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We also talk about the complexity and the historical pain inherent in the RFP and sourcing opportunities as well as how to balance growing in your career, giving back… and a lot more!

Sales Management 49

Sales Management Top of Funnel RFP Work Management 49

Directive Agency

JULY 26, 2016

Work with Big Brands, Funded Startups and B2B’s to drive huge growth online. What to look for: – Thought leadership: Read their blogs and their community interaction to see if they are ahead of the curve. I help thought leaders create amazing content. Are Their Strategies Rational And Well Thought Out?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It was much easier, I thought, when it said, “Here’s how many people clicked on this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It was much easier, I thought, when it said, “Here’s how many people clicked on this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114