How to Build a CDP RFP Generator

Customer Experience Matrix

These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. auto-generating an RFP that lists the requirements for the buyer’s use cases 6.

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Marketing Essentials: Download Your Free RFP Guide Now

EMagine B2B Blog

It can be overwhelming to map out all the right information, but we’ve compiled this RFP guide so that you can create a successful RFP that encourages healthy competition allowing you to expertly select the right agency for your web design and digital marketing needs.

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How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

A blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings.

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How To Write A Successful RFP For Your B2B Website Project

EMagine B2B Blog

Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. I understand the nature of the Business Development game so I’m not saying ALL RFP’s are bad.

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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). That would give buyers clear, consistent information without issuing a RFP at all.

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3 Reasons Why Your RFP-Driven Firm Needs a New Website

Hinge Marketing

When confronted by professionals from both sides of this divide, we at Hinge turn to our research to help explain why websites are, in fact, relevant for RFP-driven firms. It increases the likelihood of receiving an RFP. It supports the buy decision after you’ve responded to an RFP. Check out our Lead Generating Website Guide , which details how your firm can generate qualified leads with its website.

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The Right Way to Think About Your Marketing Software RFP [+Sample]


That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. It’s a tough world out there for marketers.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking


While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment.

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Top 13 Tools to Automate Proposals


The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. Reduce document generation time.

What is a keyword ontology?


First of all, none of them generate graph databases of keywords. And it will be able to generate graphs that help you visualize the data, and otherwise export the data in useful formats such as JASON-LD. The best one we found, after an extensive RFP, is TopBraid EDG.

B2B Reads: Closing Myths and Foolproof Demand Gen

Heinz Marketing

How to Segment Your Target Audience with Generational Marketing. Nowadays you have to reach multiple generations in marketing who all have different values, mindsets, and behaviors. How to Foolproof Your Demand Generation Plan: Dodge These 5 Common Pitfalls. The top game changers in B2B marketing are orchestrating complex demand generation strategies that span many different lead sources, marketing channels and targets. Why Your RFP Response Rarely Wins.

The state of B2B marketing in Asia—moving toward digital


A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities.

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Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation

Including lead generation. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Recent studies show that account-based marketing approaches generate a higher ROI. They were able to attract an RFP from JCPenney and they were able to create partnerships with IBM and ServiceNow.

6 Signs You Need Marketing Automation

Modern Marketing

Use dashboards to measure campaign effectiveness, pipeline performance and marketing ROI, and prove that marketing is a revenue-generating function in your organization. The Eloqua Business Center hosts an RFP builder and ROI calculator.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)


In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Lead Generation

How to Select a B2B Digital Agency in 2019

Ledger Bennett

When going through the RFP Process make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. Loads of times agencies come to an RFP pitch presentation with their entire arsenal, pie in the sky ideas to win the business.

12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

When going through the RFP Process (and all throughout the working relationship with an agency) make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. Can share some blind data of the demand generation they’ve produced.

12 Considerations For Choosing A B2B Marketing Agency in 2019

Ledger Bennett

When going through the RFP Process (and all throughout the working relationship with an agency) make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content. Can share some blind data of the demand generation they’ve produced.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

For the sake of simplicity, I’ll refer to it as digital marketing in this post and state that content is what drives this engine for generating qualified leads and creating sales opportunities. P.S. That article has generated a very active conversation for both sides of the argument. Create a digital self-service center if you are having trouble generating high quality leads from your industrial website (See Is Your Industrial Website Leaking Leads? ).

Content is the new currency—and your invitation to the dance.

Sales Engine

Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Content plays a critical role in the new world of demand generation, and it goes way beyond branding and thought leadership.

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How to Write a Request for Proposal, with Template and Sample


Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration.

Generate More B2B Sales With Lead Nurturing and the Human Touch


by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing.

Interesting Infographics: Nurture Your Leads With Narrative


This is the time to offer materials that showcase your product or service sucy as a buying guide, templates, ROI calulators, analyst reports or an RFP. Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral

Tips for pulling off a successful business event


Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. 71% submit an RFP: RFP stands for a Request for Proposal.

Reaping the Value of Long-term Leads


A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP). Here’s an example: Marketing spends $60,000 to generate 80 leads.

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Building Loyalty through Client Experience

Hinge Marketing

Long before the RFP comes out, you have demonstrated your firm’s ability to: Listen to their needs and challenges. When they issue the RFP, you easily win the project because the client believes you are the best to help them. Any Industry Lead Generation Strategy

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

This helps business owners who need to generate revenue as efficiently as possible. Reminder: you can upload the 150+ questions for your own RFP from Web hosting, customer service) with a revenue generator, or that their integrated approach yields more revenue than the current isolated systems (e.g. Tags: revenue generation demand generation marketing automation integrated systems small business software

Long-Term Leads Demand Attention Now


A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP). They’re insuring money spent to generate leads isn’t wasted simply because the qualified prospect isn’t in a hurry. Here’s an example: Marketing spends $60,000 to generate 80 leads. Near-Term Opportunities are Important, But So is Keeping the Pipeline Full.

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Write Effective Pitch Letters to Grow Your Business

Marketing Craftmanship

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. Your subject line should be serious, rather than cute or clever, and should generate some curiosity.

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question


All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions. Internet Marketing Social Media Marketing B-to-B marketing B2B marketing Content marketing lead generation sales enablementCredit: Getty Images via @daylife.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types.

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Marketing Automation: Four Ways to Cure the Ailments of MOFU


MOFU ailments can go undetected for years within a company because most marketers focus their time on generating demand and qualified sales leads (top of the funnel activities.) B2B Marketing b2b marketing B2B Sales Demand Generation lead generation Lead Management Marketing Automation

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Stephanie, is B2B lead generation a good application for email? They need to be able to show you how they can do the whole service, too, but frankly, almost every one of them can check off every box in your RFP.

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Web Lead (Mis) Management: How to Excel in Biz Dev

BOP Design

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. This type of nurturing ensures your B2B company is not forgotten about when it’s time for the prospect to send the RFP.

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The Message of Google’s New Algorithm: Be Authentic or Else


You basically have two choices to generate content for your site: do it yourself or outsource it. If you don’t already have someone with one of these titles in your shop, you should either put out an RFP for a contractor or ask yourself when you will be creating such an in-house position.

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Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

A report-writing software generates $12,000 in weekly revenues from a direct mail investment of $1,930. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore?

The Role of Thought Leadership Content in the B2B Buyer’s Journey

Circle Studio

More than 1,300 C-level executives and decision makers across a wide range of industries were surveyed for the study titled “ How Thought Leadership Impacts B2B Demand Generation.” Despite the fact that only 33% of thought leaders surveyed thought that their content was generating contact from potential clients, the study found that in reality, 55% of C-suite executives had given an organization their contact information in exchange for content.

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SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation

Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Prepare an RFP. That was until a marketing agency pointed out that GHT’s website could be used for lead generation.