Adobe Experience Cloud Blog

DECEMBER 10, 2008

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Tell us a little bit about how you got into B2B marketing and what you like most about it. The ability to work in several different creative roles is still what I enjoy most about marketing.

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Adobe Experience Cloud Blog

MARCH 11, 2016

As a B2B company, we have field representatives—otherwise known as account executives—across the globe, with field marketers aligned to each and every one. You can supply the foundational building blocks, but work with your sales enablement team to ensure that reps know where to go to fulfill the rest of their knowledge.

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Ad Building B2B Thought Leadership Marketo Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 10, 2013

Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Content marketing is so much more than product and solutions collateral, campaigns, mailings and fulfillment. BTW – there is no better company at doing this than Marketo!).

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Enterprise Management Work Management Marketing Management Service 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (aka in that “right time” window).

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Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

For example, you may be marketing an app specializing in payroll fulfillment. What is the percentage of B2B vs. consumer-driven companies? Regardless of the type of company you are, B2B or consumer, these may be the most important questions you ask. Thought Leadership Presentations. What is the conference theme?

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Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset.

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JULY 15, 2016

Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation. While the example below shows a storefront and the potential for retail locations, for B2B marketers, you can consider adding a Lure Model to your location at a tradeshow to generate leads. And I’m not alone.

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B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

He thought big from the very beginning, building a corporation that literally would transform the global supply chain. FedEx’s enormous success became the self-fulfilling prophecy of Fred Smith setting out from the start to do very big things. It really is how we use “Marketo for Marketo.”

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B2B Thought Leadership Ad Building Tips Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

For example, if you’re a pet food manufacturer, consider running a native advertising campaign discussing dog nutrition on a site like PetBusiness.com if you’re targeting a B2B audience, or Dogster.com for pet-loving consumers. Whatever your objective and budget, there is a digital strategy that can help fulfill it. .

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Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 11, 2019

Nurturing relationships with customers makes a customer journey fulfilling, turning them into your loyal advocates and biggest fans. Marketo Engage now integrates with SAP’s Cloud4Customer (C4C) CRM for shared visibility across sales and marketing teams. CX leaders grew 6x faster than CX laggards in the past years.

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Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. What do we have to do to get there?

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Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. Because it has been way more challenging than I ever thought.

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Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

Adobe Experience Cloud Blog

MARCH 5, 2021

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. The Experience Maker Executive of the Year.

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Enterprise Management Work Management Marketing Management Mobile Advertising 115

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. In this post, Miller discusses the latest trends in email marketing, top strategies for subscriber experience and email deliverability tips and techniques for marketers and B2B organizations.

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Email Marketing Trends Deliverability Tips 48

Adobe Experience Cloud Blog

MARCH 5, 2021

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. The Experience Maker Executive of the Year.

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Enterprise Management Work Management Marketing Management Mobile Advertising 66

Adobe Experience Cloud Blog

DECEMBER 8, 2017

To reap the best business benefits, you need to fulfill your own unique USP. It’s okay to grow your business and offer more products and services, but always consider how they meet your USP and how the new additions can shape your business and allow it to fulfill its potential. Define Your B2B Business.

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Conversion Work Management Marketing Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 12, 2018

The brainchild of psychologist Mihaly Csikszentmihalyi , flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The heart of flow relates to effortless engagement and the peace of mind found in getting lost in an activity without a thought of the outside world.

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B2B Marketing Marketing & Strategy Marketing Strategy B2B Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 21, 2019

There is a unique balance on the field between that fluidity and the fulfillment of their distinct roles. In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey.

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Adobe Experience Cloud Blog

DECEMBER 2, 2016

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Last minute requests for strategic messaging and marketing support that cannot be fulfilled in a timely manner.

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Account Based Marketing Automation Marketing & Strategy Marketing Strategy 48

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

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Paid Content Top of Funnel B2B Marketing Content Marketing 52

Heinz Marketing

AUGUST 10, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He’s guided executives and sales teams in large and small companies across the globe to embrace their discomforts and grow in ways never thought possible.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You have the expertise and knowledge to produce thought leadership content, it’s aligned with your business goals and target personas. Your prospects and customers are out there looking for information on this subject and you have the experience to deliver content that fulfills their needs. Develop Your Content Mix.

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Top of Funnel Campaigns Content Marketing Planning 48

Full Circle Insights

APRIL 15, 2021

A single source of truth is a must, and since the CRM is the de facto revenue record system at most B2B companies, it makes sense to house martech data inside the CRM. A B2B company might be running 100 different programs using a variety of point solutions that generate huge amounts of data. State of B2B Full-Funnel Measurement.

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Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Digital marketing is faster than offline channels. Even the best direct mail piece still takes a few days to arrive.

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Budget Programs Webcast B2B Thought Leadership Gartner 48

TrustRadius Marketing

NOVEMBER 2, 2022

With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE. SAP SuccessFactors. LEARN MORE. LEARN MORE. What is Celonis? LEARN MORE.

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Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE. SAP SuccessFactors. Core HR and Payroll. Talent Management. LEARN MORE.

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Enterprise Management Digital Asset Management Work Management Marketing Management 52