B2B Sales B2B Thought Leadership Lead Gen Lead Management 
markempa
DECEMBER 16, 2013
Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. I’d love to hear about them. Let me know in the comments below.
ViewPoint
APRIL 25, 2011
I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process.
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Crimson Marketing
AUGUST 4, 2015
B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process.
Rev
OCTOBER 13, 2018
A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring.
markempa
JANUARY 19, 2015
Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.
markempa
JUNE 7, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Uh, that’s not the point.
ViewPoint
JANUARY 9, 2014
Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. A form completion is a lead. Leads suck.
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