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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. BtoB Marketing. eMarketing Association Network.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

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Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). I’ve explored ABM before— with interviews here and here , for example. But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation.

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B2B Lead Generation Blog: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

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What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

B2B Marketing Has Changed Dramatically The report authors spend considerable ink on the changes that B2B marketing has undergone since 2000. That meant replacing print brochures with PDFs, post-mailed newsletters with emailed newsletters, road shows and seminars with webinars, and print ads with online advertising, including search."

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Understanding the New Roles in Marketing

Hubspot

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. And as the role of marketing grows, it also continues to evolve. Today's marketing department, for example, looks very different than it did even just a few short years ago.