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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems. But Vocus doesn’t quite match the profile of standard marketing automation products.

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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

Follow Salesforce on Twitter: [link]. Follow Full Circle Insights on Twitter: [link]. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Additional Resources.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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DealSignal Introduces CRM Data Health™ for Salesforce

DealSignal

“Bad CRM data is a pervasive issue that has a negative ripple effect on B2B marketing and sales performance: from inaccurate ABM targeting, to bounced emails that can damage sender reputation, to outdated or irrelevant contacts that clog marketing automation systems at a great cost,” said DealSignal founder & CEO, Rob Weedn.

CRM 52
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NEWS: DealSignal Introduces CRM Data Health™ for Salesforce

DealSignal

New module provides on-demand, scheduled and automated CRM data refresh and enrichment so revenue teams always have fresh and accurate lead, contact and account data in Salesforce. DealSignal CRM Data Health eliminates data drudgery, providing an automated way to refresh, enrich, and reverify leads, contacts and accounts in Salesforce.

CRM 45