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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

Some of the popular examples of these companies are Sendx.io (SaaS), Mywish (eCommerce), Amazon (Ecom and Saas combined) etc. In this scenario, the segmentation , automation and micro targeting as a marketing strategy advances considerably. Let’s advance further with the role of automation in b2c marketing. Sky's the Limit!

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software? The way it helps you achieve this varies.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

Do you need help picking a WordPress CRM plugin? CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. What is a CRM Plugin?

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Summer vacation? Sorted, with a little help from AI.

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What Is Email Automation? A Beginner’s Guide to Email Marketing Automation

Optinmonster

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.