Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

SmartBug Media

NOVEMBER 3, 2020

This is a handy article that will walk you through that fairly simple, albeit tedious, process. The concept of tracking UTMs is very similar to how you track lead source, only they allow you to view more data points, such as what ad type or search term was responsible for the lead. Even spread.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

SEPTEMBER 16, 2008

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. 3) The best response rates come from 300x250 ads, which are typically positioned in the top right corner of a web page—no suprise, as that is generally considered the most prime real estate on any web page.

Banner Ads 20

Banner Ads CTR Banners Ads 20

ViewPoint

MAY 2, 2012

Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. ” Inbound Marketing Is Not A Way to Reach Strategic and Named Accounts. Social Media: What's Hot? It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Anything Goes Marketing

OCTOBER 8, 2006

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. The campaign had a 60% response rate and most of it came from email because supposedly they "were short, concise and punchy" (according to Revivio). Tags: email marketing B2B integrated marketing.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

OutboundView

SEPTEMBER 20, 2018

Personalization at scale increases your response rate. We speak with a lot of VP “Buyer Title” struggling with X Problem and I thought I’d send over this interesting article that’s been getting a lot of exposure. There are very few B2B companies where paid advertising shouldn’t be a part of your marketing mix.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

JULY 7, 2010

In this post we’ll focus on optimizing response rates. Ten Ways to Beef Up Your Marketing (without spending more money) - Bungalo , June 14, 2010 Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. Inbound Marketing (53). Why Email Testing? Howsociable.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Content Standard

SEPTEMBER 25, 2015

You post the invitation on the event to your social channels and create a lead nurturing campaign to do some outreach post-event where you might offer up some additional content, maybe an eBook or links to articles related to the event. As you consider your marketing budget, you must address both inbound and outbound.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Marketing Strategy Marketing Budget 40