KoMarketing Associates

AUGUST 22, 2012

To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings. We hope you will use these highlights to help shape your marketing strategies for the year to come.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

distribion

NOVEMBER 23, 2016

As a marketer you have already prepped your holiday marketing strategy and are ready to prep your holiday fixins before the first of your guests arrive. I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. Marketing Analytics.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

LEADership

JULY 28, 2015

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Is our marketing budget and campaign planning process making the right use of customer data? Are we spending too much or too little on marketing? What’s the formula for the ideal marketing mix?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. To put it another way, the job of most of us in marketing has been to simply get a message out. The post Does Marketing Get No Respect?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Hubspot

NOVEMBER 16, 2012

Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Martech

APRIL 28, 2023

The best way to do that was to get our hands metaphorically dirty and build our own bot. So John Blanchard, our senior director of marketing technology, and I did. Typing “SEO strategy” is simple, but not nuanced. “Give me an SEO strategy for a small flower shop located in Portland. Get MarTech!

Peer-to-peer 95

Peer-to-peer Marketing AI Budget Programs Marketing Budget 95

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. Facebook, LinkedIn, Target) offer excellent targeting options. Workforce Marketing: 10%. Software and Tools: 10%.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Full Circle Insights

FEBRUARY 28, 2021

Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management. Performance-Driven Marketer’s Guide to Annual Planning. Top 5 Reports Sales Wants From Marketing.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Heinz Marketing

NOVEMBER 26, 2019

Over half (59%) of companies spend less than 10% of their marketing budget on video, according to the report Using B2B Video to Drive Results. Whether you go hire someone and go in-house or outsource your video production , you can produce high quality, impactful videos for a small portion of your marketing budget.

Top of Funnel 86

Top of Funnel Video Marketing B2B Marketing Marketing Budget 86

Outbrain

SEPTEMBER 27, 2021

The clearer everyone is on what exactly makes advertising and marketing different, the more accurate and effective your meetings can go. What is Marketing? In essence, marketing is the ongoing process of making sure your product or service is compelling to your potential market and buyers. The marketing mix.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

Vidyard

NOVEMBER 7, 2019

This is one of the most common myths about video marketing—and it’s simply not true! Over half (59%) of companies spend less than 10% of their marketing budget on video, according to The Heinz Marketing Report: Using B2B Video to Drive Results. Matt Heinz, President of Heinz Marketing. ‘We Can’t Afford Video’.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Vidyard

NOVEMBER 7, 2019

We Can’t Afford Video’ This is one of the most common myths about video marketing—and it’s simply not true! Over half (59%) of companies spend less than 10% of their marketing budget on video, according to The Heinz Marketing Report: Using B2B Video to Drive Results. Need some inspiration? It shouldn’t.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? Viewing a blog post.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". Lack of budget (43%) and buy-in (38%). Inability to measure content marketing effectiveness (42%). Producing Content That Engages.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Full Circle Insights

JANUARY 28, 2021

For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. Adopt Agile Marketing Methods. How Getting Marketing Attribution Right Boosts. Optimize Your Marketing Mix in Salesforce. Build vs Buy Marketing Analytics.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Single Grain

MAY 4, 2021

Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Booths: Design a cyberspace booth using prerecorded or live videos to showcase your (or participants') products or services in your exhibition hall. 7 Ways to Improve Your Social Media Videos in 2021.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Full Circle Insights

MAY 10, 2021

Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue. Marketers will need to reconcile those two forces in the coming months. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

NOVEMBER 26, 2020

But will CMOs consult with their CIO before buying a new martech solution? Marketing departments and other business units routinely make decisions about purchasing cloud solutions and other technology without IT’s input. CMOs will need IT support to fully optimize martech solutions. . Build vs Buy Marketing Analytics.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. One Marketing Team’s Efficiency Success Story.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

SEPTEMBER 8, 2021

Have overarching strategies and detailed tactics to drive growth, including recommendations on new product development. So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4%

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

NOVEMBER 24, 2020

It’s an especially popular approach during a downturn and other uncertainties because it allows marketing teams to try new things and shift gears quickly rather than commit to the long-term strategy as required by other methods, such as the waterfall approach. Optimize Your Marketing Mix in Salesforce.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

AUGUST 21, 2020

That’s important, especially in uncertain times when budgets are tight. To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

JUNE 16, 2020

To get digital marketing metrics right, you need a way to connect clicks from digital ad campaigns, social media channels and other digital marketing campaigns to leads inside the CRM system. That can be a challenge because digital point solutions generate their own metrics, which creates silos. Build vs Buy Marketing Analytics.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. Find out more about Full Circle Insights at www.fullcircleinsights.com.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Read Part 1: Lead Generation and Nurture.). Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Full Circle Insights

JUNE 22, 2021

If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Don’t forget to cover the “ measurement sprint ” concept and explain how that can help make marketing more productive while fostering collaboration.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

NOVEMBER 24, 2020

maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method. Optimize Your Marketing Mix in Salesforce.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94

Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

AUGUST 16, 2021

At Full Circle, nearly every one of our employees works with national nonprofits such as Bay Area Lyme Foundation and Alcoholics Anonymous or local organizations such as Spokane Youth Choirs or Episcopal Community Services in San Francisco or Olive Branch Parks and Recreation in Mississippi. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Full Circle Insights

JULY 20, 2021

More women than men work in service and retail jobs, so they were more vulnerable than men to COVID-19-related layoffs, especially women of color. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Full Circle Insights Overview.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98