Remove Analytics Remove Blogger Remove PR Remove Privacy
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. 76BrandFilms, a video studio.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. PR Analytics from Cision or Trendkite.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. Or is this just creepy?

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How to measure 5 popular social media channels

Online Marketing Institute

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.