Industrial Marketing Today

SEPTEMBER 1, 2011

Better Segmentation, More Relevance. List segmentation is probably second only to relevant content when it comes to making your e-mails relevant to your target audience. Your list should be segmented into at least two broad categories – prospects and customers. Each segment should receive different e-mails.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

SEPTEMBER 26, 2011

This will help you gather lead intelligence that is important for segmenting and improving relevance. In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. Don’t hit the panic button yet! How about free? Here, I am referring to adding dynamic content to your emails.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

JUNE 22, 2011

The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores. Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions).

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 26, 2011

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up (See my post, Boost Email Relevancy With Dynamic Content ).

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

APRIL 26, 2011

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. They are: Identify segments that will benefit the most from individualized content. You can also create segments based on behavioral patterns from past emails and Web analytics.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60