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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

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Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions

ATAK Interactive

The only way for you to have those problems solved, in my opinion, is to choose a B2B marketing agency that is willing to listen to you. They should be able to conduct a simple SWOT analysis: “ Here’s what your strengths, weaknesses, opportunities, and threats are.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. I also use it to enhance our writing.

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Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions

ATAK Interactive

So the only way for you to have those problems solved, in my opinion, is to really choose a B2B marketing agency that is willing to listen to you. They conduct a simple SWOT analysis: “ Here’s what your strengths, weaknesses, opportunities, and threats are.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.