Remove Analysis Remove Enterprise Management Remove Lock-In Remove Promotion
article thumbnail

Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. Sales, marketing, finance, and customer service departments, for example, may maintain separate repositories of data, resulting in fragmented information landscapes.

article thumbnail

Enterprise Software Marketers: What’s Your Content Marketing Score?

Content Standard

As I shared in my last post , when it comes to content marketing success, the proof is in your profit—especially in enterprise software. Read on, marketing warrior. “Begin with the end in mind” is a cliche for a reason, so take a moment to picture your definition of “the content marketing win.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enterprise Marketing: How Vivint and IBM Security Tell Great Stories with Data

Content Standard

The webinar was focused on enterprise marketing use of customer data to help teams stay lean and develop customer-centric strategies. During the webinar, I walked through how Vivint and IBM Security (both Skyword clients) successfully use customer data in their enterprise marketing. In short, through customer data.

article thumbnail

Enterprise Marketing: How Vivint and IBM Security Tell Great Stories with Data

Content Standard

The webinar was focused on enterprise marketing use of customer data to help teams stay lean and develop customer-centric strategies. During the webinar, I walked through how Vivint and IBM Security (both Skyword clients) successfully use customer data in their enterprise marketing. In short, through customer data.

article thumbnail

Top 5 Open-Source Project Management Software Tools

TrustRadius Marketing

One likely contributor: lack of standardized project management practices. Only 21% of businesses have put standardized project management (PM) practices and systems in place. . Enter project management software. Free project management tools can partly solve this problem. Pros and Cons of Proprietary Software.

article thumbnail

The ROI of Business Intelligence

The ROI Guy

Businesses often have thousands of these analytical spreadsheets and reports, managed by individual owners. These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. billion in worldwide software revenues.

article thumbnail

The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. Because software is physically intangible, companies must put in the extra effort. Flat-rate pricing.