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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? This analysis focused on the Salesforce ecosystem, given its critical mass. Please expect additional analysis beyond this ecosystem in the future.). Service, support, and training.

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How to use decision intelligence to tackle complex business challenges

Martech

Leaders and teams can make informed decisions at every level of the company! Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. In decision analysis terminology, a decision is only made after an irrevocable allocation of resources takes place.

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What is a keyword ontology?

Biznology

If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. Teams can work together to create common experiences that attract and engage with common audiences. The standard training set for Watson NLU is DBPedia ?

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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The Surprising Connection Between Productivity and Happiness

Heinz Marketing

A number of years ago, one of our clients said the following to us after a training delivery: “The program and reinforcement were great. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. In our study, six behaviors emerged as key drivers of happiness. But look at how much!

Product 95
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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. Now is not the time to be technology laggard!

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9 Conductor Workflows for SEO in a Crisis

Conductor

Being able to group data to manageable bites can allow you to more easily report out to the teams the trends, opportunities and red flags that exist for their respective product lines. To your teams, no matter their involvement in your day to day, care about the bottom line. Does your team need more help during this time of crisis?

SEO 49