84% of consumers want to buy from small businesses this holiday season
Martech
NOVEMBER 1, 2023
Promotional periods earlier in the year like Amazon Prime Day pit big chains and ecommerce giants against each other for deal-hunting shoppers. But in 4Q, shoppers also show an interest in buying from SMBs. SMB decision makers in retail and other industries and 500 U.S. For many SMBs, the holiday is make-or-break.
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