5 Intent Data Stats That Can Shape Your B2B Sales Strategy
PureB2B
APRIL 6, 2022
Intent data is used by over 40% of B2B sales leaders to enrich their CRM. If you’ve worked in sales for any stretch of time, you know the CRM or sales database can get a little stale with old, tired data points. That’s why sales teams have looked to intent data to help bolster their CRM with new insights.
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