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How marketing automation empowers your team, and whole org

Sprout Social

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Automation tools are popular in marketing departments. Why use marketing automation?

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. If you only have the bandwidth to create one video, prioritize based on your brand’s goals.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

Working with an agency isn’t just the work hours being allocated so your specialists can focus on business growth, but it’s also the tools, expertise, and knowledge. Access to premium marketing tools. For smaller brands, premium analytics, reporting and advertising tools are often out of reach.

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Digital Marketing Budget Allocation: How to Ensure ROI in 2021

Digilant

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why Pair Marketing Analytics With Your Digital Marketing Budget Planning.

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8 Effective B2B Lead Generation Strategies

LeadSquared

The cost will depend on the tool. Different tools have different costs. Besides the cost, one must also consider the bandwidth. Editor’s note: At LeadSquared, we use GoToWebinar which is a fairly expensive tool but there are several cheaper tools out there.). B2B Lead Generation Strategy [Webinar Questions].

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8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

LeadSquared

The cost will depend on the tool. Different tools have different costs. Besides the cost, one must also consider the bandwidth. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns, social media marketing etc to perfect your B2B lead generation process. Is it lead generation?