Aggregators Cable Privacy Protection Transparency 
Martech
DECEMBER 28, 2023
These guidelines will provide clearer consistency and transparency in how attention is measured, allowing for a more uniform approach across the industry,” Eng said. In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions.
Convert
MARCH 21, 2023
Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.
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