Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 101

Privacy Protection Privacy Open Rate Deliverability 101

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. Opens by environment. Outlook.com: 1.2%. Samsung Mail: 0.6%. GMX: 0.04%.

Privacy Protection 108

Privacy Protection Email Marketing Privacy Mobile Marketing 108

Litmus

NOVEMBER 16, 2021

Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Email Analytics allows you to tag emails to view at an aggregate level.

Analytics 110

Analytics Email Marketing Privacy Protection Marketing & Strategy 110

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. In the coming days, many brands will jump on this bandwagon.

Planning 105

Planning ROI Paid Search Agency Marketing & Strategy 105

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. They aggregate the customer data in a single repository. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 115

Email Marketing Trends Lead Ranking Planning 115

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Because of its heterogeneous nature, enterprise data requires more aggregation, analysis, and processing than B2C data.

Privacy Protection 70

Privacy Protection Personalization Privacy Mobile Advertising 70

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. How do your campaigns compare to each other, not only in terms of opens and clicks, but also when it comes to engagement?

Eloqua 89

Eloqua Privacy Protection Aggregators Click Rate 89