Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
A strength, as it can measure also longer-term effects; a drawback, as it has only limited, or aggregated, data to measure the short-term effects. At the moment of purchase, information about my transaction is sent to all the ad platforms, the web analytics tool of the e-shop and the CRM of the e-shop. Marcel: Yes.
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